Twain Sport Grows Presence in Africa via Hollywoodbets Partnership

Hybrid Sports League and BetGames have recently released live sport vertical, Twain Sport. It proved successful since Twain Sport has already extended its presence in Africa.  

The company partnered up with top-tier operator, Hollywoodbets, which helped Twain enhance its presence in the fast-growing market.  

Expanding to the African market:  

Hollywoodbets’ players will be happy with this partnership because Twain Sport’s unique hybrid sport product will be available to the players. The leading market in Africa is the fast-growing South Africa, but there are other countries where the brand operates very successfully.  

The demands regarding these live sports products are set really high – but this high-frequency entertainment is popular among the next-gen players, and the collaboration will undoubtedly lead to excellent results.  

BetGames already has a strong, successful relationship with the operator. It also already established its position in the African market, which led to the impressive launch of Twain Sport’s portfolio.  

Twain Sport has debuted in the market with T-Basket. It provides the players with head-to-head basketball tournaments that are held every hour. The matches are held every three minutes, and there are 6.300 matches on a monthly basis.  

Players from Africa now have a vast number of different betting markets. They are available to enter the games via the mobile-first designed UI. The launch is expected to draw different demographics.   

A delight for football lovers:  

The next product Twain Sport decided to release in the African market is T-kick. The product is about to be launched in the first quarter of 2023. Local players already can’t wait to try this football-themed product since people from Africa really enjoy sports products.  

James Everett, Bet Games’ VP of Sales, said: “Having already seen great success with our launch of Twain Sport in Europe, we’re equally as excited to go live with Hollywoodbets in a deal that will provide significant impetus to our fast-growing brand, this time in African markets.  

“T-basket has already been met with approval from African players, and the anticipation for a similar football product in T-kick is only going see revenue grow accordingly.”  

Wayde Dorkin, Head of Product at Hollywoodbets, added: “There hasn’t been a product like this in our market before, so naturally, we’re excited to add something so unique to our basket of games for our customers.  

“The rapid play and betting markets available are perfect for today’s consumers and the prospect of T-kick’s imminent arrival adds to that excitement.”  

Twain Sport has Esports and Virtual Sports portfolio that offers amazing integrity measures. For this, Sportradar’s Fraud Detection System is used, with paying respect to anti-match fixing protocols, which provides the partners with one of the best protections.